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RESULTS-DRIVEN SUCCESS STORIES

Explore how MedCo has helped healthcare practices across Australia grow through tailored marketing strategies.

Case Studies

Lotus Medical Centre

Starting Point (January 2021)

When Lotus Medical Centre came on board, the project had no ranking keywords or visibility in SERPs (Search Engine Result Pages). The website had no organic traffic and wasn’t ranking for any target keywords.

Six-Month Milestone (July 2021)

After six months of SEO efforts, all targeted keywords started appearing on the first page of search engine results. This rapid improvement was attributed to a well-executed SEO strategy focused on on-page optimisation, keyword research, and building high-quality backlinks.

Current Status (October 2024)

Ahrefs Organic Traffic Growth

Initial Status (January 2021): Ahrefs indicated 0 organic traffic when the project began.

Current Traffic (October 2024): Organic traffic has grown significantly, demonstrating a strong increase. The ongoing content development, technical SEO, and link-building efforts have contributed to steady traffic growth.

Organic Keywords Ranked

January 2021 – July 2021: No keywords were ranked on any SERP. After six months, target keywords related to medical services began ranking on the first page of Google.

October 2024:
Lotus Medical Centre consistently ranks for all major medical-related keywords in Brunswick. This includes terms like “medical centre Brunswick,” “GP Brunswick,” and other service-related terms.

Backlinks

Throughout the campaign, the Lotus Medical Centre’s website has acquired a robust backlink profile. These high-quality backlinks have helped boost the site’s authority, making maintaining strong rankings across search engines easier.

Overview

Lotus Medical Centre ran Google Ads campaigns with consistent spending between August 1, 2023, and September 30, 2024. However, the data reveals significant improvements in conversions, cost per conversion, and average CPC for 2024, showing that optimisations in ad strategy have yielded better results.

Performance Comparison Table (2023 vs. 2024):

Metric	August – December 2023	January – September 2024	Change (%)
Clicks	7,701	9,606	+24.74%
Impressions	77,519	110,552	+42.61%
CTR (Click-Through Rate)	9.93%	8.69%	-12.53%
Average CPC (Cost per Click)	AUD 2.18	AUD 1.82	-16.21%
Total Cost	AUD 16,750.70	AUD 17,507.33	+4.52%
Conversions	1,288	1,647	+27.92%
Cost per Conversion	AUD 13.01	AUD 10.63	-18.30%
Conversion Rate	16.73%	17.15%	+2.55%

Key Insights

Increased Clicks and Conversions:
Lotus Medical Centre saw a 24.74% increase in clicks and a 27.92% increase in conversions from January to September 2024 compared to the previous period (August to December 2023). This reflects more efficient targeting and better audience engagement.
Lower Cost per Conversion:
The cost per conversion dropped by 18.30%, going from AUD 13.01 in late 2023 to AUD 10.63 in 2024, highlighting improved cost efficiency.

Reduced Average CPC:
The average cost per click was reduced by 16.21%, bringing it down from AUD 2.18 in 2023 to AUD 1.82 in 2024. This means the campaigns are reaching more potential patients at a lower cost.
Increased Impressions and Improved Reach:
Impressions increased by 42.61%, meaning the ads were shown more often, leading to higher visibility. While the click-through rate (CTR) slightly decreased by 12.53%, the overall number of clicks and conversions still grew, showing more effective ad placement.

The Google Ads campaigns for Lotus Medical Centre have become more efficient. In 2024, the practice saw an impressive increase in conversions while reducing both the cost per conversion and the average CPC. This success is a testament to improved ad targeting, bidding strategies, and overall campaign optimisation.

Client Testimonials

We wanted to invest in digital marketing, and MedCo was recommended by our friend with the initial goal of getting more patients and improving our service. The professionalism of MedCo are one of the best things I liked about our journey with them. So if I were asked by other practice owners considering an investment with marketing, I’d gladly say Go with MedCo.

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